Posts Tagged ‘book clubs’

Up to your ears in marketing, social media, tweeting, blogging, networking etc. etc. when what you really want to be doing is write? Tell me about it!

I’ve found an excellent article online – at http://bookpromotion.weebly.com – that may help you and me both. Its author rightly points out that “Authors who don’t plan their pre & post-launch marketing can end up spending a lot of time and money trying to play catch up after publishing their books”.

The author also estimates authors spend 70 per cent of their time marketing, leaving only 30% for writing.

Here’s the (abridged) article:

The 10 Tools Every Self-Published Author Needs To Save Time

Authors who don’t plan their pre- and post-launch marketing can end up spending a lot of time and money trying to play catch up after publishing their books.  If you don’t plan properly, marketing can take twice as long as the writing and publishing process.  Feeling late to the game?  Don’t fret. The following list of resources will help save yourself from considerable frustration that most authors encounter along their literary journeys.  Both new and veteran authors alike can benefit from these online marketing platform building techniques.
The article lays out a list of marketing strategies for authors to follow. It offers “a set of goals to achieve when building out your online marketing platform.  This is not meant to be an exhaustive list.  However, we have focused on the channels that most authors pursue in their journey.”

The 10 tools offered cover the gamut of marketing options at you disposal, ranging from social media, website and email to traffic, press releases and book clubs. They allow for the pre-launch of your book, pre/post launch and post launch.

An excellent article! Again, here’s the link:  http://bookpromotion.weebly.com -Lance

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