Archive for the ‘Books in general’ Category

What’s All The Fuss About Amazon?.

This week’s bombshell announcement that online retail giant Amazon is buying book review site Goodreads has received a mixed reaction from authors. The naysayers claim Amazon is undermining and destroying publishing as we know it and the buyout of the world’s leading site for readers and reviewers is yet another example of the online retailer snuffing out the competition.

When you think about it, the marriage between the two was probably inevitable given Amazon’s undisputed ranking as the king of online sales and Goodreads’ spectacular growth with members registering 23 million reviews already.

For a snapshot of the debate that’s currently raging, visit Goodreads’ discussion pages at http://www.goodreads.com/blog/show/413  It makes for interesting reading.

For what it’s worth, here’s my spin on it…

It’s not all gloom and doom. In fact, I predict the advantages will outweigh the disadvantages.

I’m prepared to take Goodreads founder and CEO Otis Chandler at his word when he says –

We plan to continue offering you everything that you love about the site—the ability to track what you read, discover great books, discuss and share them with fellow book lovers, and connect directly with your favorite authors—and your reviews and ratings will remain here on Goodreads. And it’s incredibly important to us that we remain a home for all types of readers, no matter if you read on paper, audio, digitally, from scrolls, or even stone tablets.

Otis-Chandler

Goodreads CEO Otis Chandler

As a Kindle user and reader I especially like his promise:

For all of you Kindle readers, there’s obviously an extra bonus in this announcement. You’ve asked us for a long time to be able to integrate your Kindle and Goodreads experiences. Making that option a reality is one of our top priorities.

Bestselling author Jonathan Gunson sees the positives, too, in an excellent article in BestsellerLabs.com …Gunson says –

Every book you sell on Amazon is now likely to show up in the buyer’s Goodreads account, within easy view of 16 million readers, on an ever increasing scale, automatically. This will substantially increase the visibility of your books.

This also means that both Amazon and Goodreads deserve increasingly focused attention in your own book marketing efforts.

But it’s even more important to remember that your writing should remain the central focus, because it will eventually transcend all of these temporarily disruptive changes.

Jonathan Gunson

Jonathan Gunson

It remains to be seen exactly what this will mean, or how visible those links will be. Either way, with the acquisition of Goodreads, the Amazon universe has just expanded significantly, and maybe the light of opportunity for authors with truly good books just grew a little brighter too.

For the full article go to: http://bestsellerlabs.com/

Dear Follower, What do you think of Amazon’s buyout of Goodreads? Good or bad? Leave a comment. We’d love to hear from you.

 

Happy reading! -Lance

 

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For our ‘Shameless Marketing’ post of the month, we’d like to invite all Tweeters (Twits?) to follow us on Twitter.

Our Twitter ID is: @SterlingGate (named after our publishing co., Sterling Gate Books).

Here’s samples of our latest Tweets posted today:

Sterling Gate Books‏@SterlingGate

Historical adventure Fiji: A Novel has lust & violence befitting of the era. http://www.fijitimes.com/story.aspx?id=210035 …#FijiTimes #Fiji #Amazon #kindle #Suva

Sterling Gate Books‏@SterlingGate

Coming-of-age spy thriller novel The Orphan Factory is one of the highest rated books on Goodreads http://www.goodreads.com/book/show/15757228-the-orphan-factory …#weblit

Sterling Gate Books‏@SterlingGate

The Best Trilogies/Book Series ever as voted by Goodreads members http://www.goodreads.com/list/show/10685.Best_Trilogies_Book_Series_EVER_#17377036 …#GoodReads #books #Listopia

Sterling Gate Books‏@SterlingGate

The Best Conspiracy Novels ever written as voted by Goodreads members http://www.goodreads.com/list/show/2407.Conspiracy_Fiction#17377036 …#Goodreads #conspiracytheories #books

Sterling Gate Books‏@SterlingGate

Best violent action novels…Books that have a whole lot of bloody good action! http://www.goodreads.com/list/show/8941.Best_violent_action_novels#17372919 …#novels #books #goodreads

Sterling Gate Books‏@SterlingGate

Best Action-Adventure Books as voted by Goodreads members books http://www.goodreads.com/list/show/514.Best_Action_Adventure_books#17372919 …

 

Feel free to join us on Twitter -Lance & James @SterlingGate

 

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Up to your ears in marketing, social media, tweeting, blogging, networking etc. etc. when what you really want to be doing is write? Tell me about it!

I’ve found an excellent article online – at http://bookpromotion.weebly.com – that may help you and me both. Its author rightly points out that “Authors who don’t plan their pre & post-launch marketing can end up spending a lot of time and money trying to play catch up after publishing their books”.

The author also estimates authors spend 70 per cent of their time marketing, leaving only 30% for writing.

Here’s the (abridged) article:

The 10 Tools Every Self-Published Author Needs To Save Time

Authors who don’t plan their pre- and post-launch marketing can end up spending a lot of time and money trying to play catch up after publishing their books.  If you don’t plan properly, marketing can take twice as long as the writing and publishing process.  Feeling late to the game?  Don’t fret. The following list of resources will help save yourself from considerable frustration that most authors encounter along their literary journeys.  Both new and veteran authors alike can benefit from these online marketing platform building techniques.
The article lays out a list of marketing strategies for authors to follow. It offers “a set of goals to achieve when building out your online marketing platform.  This is not meant to be an exhaustive list.  However, we have focused on the channels that most authors pursue in their journey.”

The 10 tools offered cover the gamut of marketing options at you disposal, ranging from social media, website and email to traffic, press releases and book clubs. They allow for the pre-launch of your book, pre/post launch and post launch.

An excellent article! Again, here’s the link:  http://bookpromotion.weebly.com -Lance

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Here’s a review on You Tube for our coming-of-age spy thriller novel The Orphan Factory (The Orphan Trilogy, #2) which is FREE in a publishing promotion on Amazon today…Today only, Wed February 27

http://www.youtube.com/watch?v=t4pmTOnWsvg&list=LLkx4GYl5APh59k9VI868kxg&feature=mh_lolz

And here’s the Amazon link to download the ebook: http://www.amazon.com/dp/B008M9WWKW/

“The Fifty Shades of Grey phenomenon probably wouldn’t have happened if e-books didn’t exist…”

So says Nicholas Carr, author of The Shallows: What the Internet Is Doing to Our Brains, in an article in the January 5 US edition of The Wall Street Journal.

Mr Carr goes on to say:

…Readers of weightier fare, including literary fiction and narrative nonfiction, have been less inclined to go digital. They seem to prefer the heft and durability, the tactile pleasures, of what we still call “real books”—the kind you can set on a shelf.

E-books, in other words, may turn out to be just another format—an even lighter-weight, more disposable paperback. That would fit with the discovery that once people start buying digital books, they don’t necessarily stop buying printed ones. In fact, according to Pew, nearly 90% of e-book readers continue to read physical volumes. The two forms seem to serve different purposes…

…Half a decade into the e-book revolution, though, the prognosis for traditional books is suddenly looking brighter. Hardcover books are displaying surprising resiliency. The growth in e-book sales is slowing markedly. And purchases of e-readers are actually shrinking, as consumers opt instead for multipurpose tablets. It may be that e-books, rather than replacing printed books, will ultimately serve a role more like that of audio books—a complement to traditional reading, not a substitute…

…The initial e-book explosion is starting to look like an aberration. The technology’s early adopters, a small but enthusiastic bunch, made the move to e-books quickly and in a concentrated period. Further converts will be harder to come by. A 2012 survey by Bowker Market Research revealed that just 16% of Americans have actually purchased an e-book and that a whopping 59% say they have “no interest” in buying one…

…e-book purchases have skewed disproportionately toward fiction, with novels representing close to two-thirds of sales. Digital best-seller lists are dominated in particular by genre novels, like thrillers and romances. Screen reading seems particularly well-suited to the kind of light entertainments that have traditionally been sold in supermarkets and airports as mass-market paperbacks.

These are, by design, the most disposable of books. We read them quickly and have no desire to hang onto them after we’ve turned the last page. We may even be a little embarrassed to be seen reading them, which makes anonymous digital versions all the more appealing…

For the full article go to: http://online.wsj.com/article/SB10001424127887323874204578219563353697002.html?KEYWORDS=print+books#articleTabs%3Darticle

WHO AGREES WITH MR CARR? LET ME KNOW. I’D BE INTERESTED TO LEARN YOUR OPINION.

For what it’s worth, I suspect we’ve only seen the tip of the e-book revolution iceberg and I believe Mr Carr and, indeed, the rest of us will be amazed by the monumental changes coming in the publishing industry and in the literary world.

Publishers who don’t adapt won’t survive.

All power to the lowly writer!

Lance

 

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James and I would like to wish you and all our valued Followers a Happy New Year and all the best for 2013.

January 2013 marks the launch of The Orphan Uprising, our third book in The Orphan Trilogy. For those who enjoyed books one and two, we predict you’ll love the final instalment in the life of Nine, the ninth-born orphan.

Until the launch, the ‘hard yards’ continue with the current manuscript as we revise, revise, revise. Meanwhile, book one The Ninth Orphan and book two The Orphan Factory are regular visitors to Amazon’s top rated lists in their respective categories and continue to rate highly on that wonderful literary site, Goodreads.com – as does our historical adventure-romance Fiji: A Novel. (A big thank you to our readers!).

Finally, for our fellow writers, here’s a new post on Author Solutions, the worth-a-look Indie book writers’ blog, that caught our eye.

Five tips to getting published in 2013

-by Keith Ogorek

  1. Pick a date when you want to hold a copy of your book. Writing is a process, but publishing is a goal so you need a deadline. And I have found the authors who are successful in self publishing, set a date when they want to hold a copy of their book. Sounds simple, but it is really important.

  2. Decide when is the best time for you to write and make that your routine. I have talked to hundreds of authors and the ones who get to the goal have a discipline about their writing. Most have a better time in the day when they write most productively. What is your best time to write? Do you know when it is? Have you marked out that time on your calendar everyday or most everyday.

  3. Make yourself accountable to help you stay on track. No secret here. Most goals are reached because we have others who help us get there. Find someone to provide encouragement as you write. This could be a friend, a relative or maybe a member of a local or online writers’ group. The Author Learning Center has tools and an online Author Circle that can help.

  4. Select the best publishing path based on your goals, budget and time and talent you have to invest. The Four Paths to Publishing whitepaper can help you understand and evaluate your options. You can download a free copy here.

  5. Plan your book launch event. Just like setting a deadline for holding your book, you want to set a date for a book launch party. Becoming a published author is quite an accomplishment and it is cause for celebration. Be creative. Think about holding it somewhere other an book store. Sell copies of your book and ask those who buy them to go online and write reviews. It will help you build your platform and get word of mouth started.

For more info on this post go to: https://mail.google.com/mail/?shva=1#inbox/13bf263138d505af

Here’s to a great 2013.  -Lance

 

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Let me recommend Book Club Reading List, a (first class) blog that publishes a newsletter introducing book clubs to authors. They’ve published an excellent article on developing a marketing plan for your book – something that’s all too often overlooked by new and (believe it or not) experienced writers.

As the article’s Author states:

While having a book marketing plan may sound obvious, most survey respondents did not have a marketing plan in place or perform any pre-release marketing whatsoever prior to their book’s launch. In addition, most respondents believed that their lack of planning significantly hindered their book’s success. According to Francene Carroll, author of Shadows of Yesterday, “I didn’t do any marketing for my first book, Shadows of Yesterday … and I don’t think it’s a coincidence that this is my worst performing book. I was very naive and didn’t realize how much work is involved in promoting your own books.”

Here’s an excerpt from the article:

A good marketing plan should do four things. First, it should help you identify your target audience. Second, it will help you build a platform to cultivate a relationship with your audience. Third, it will provide a schedule of events and milestones leading up to your book’s launch and beyond. Lastly, it will monitor and measure the success of each activity. Your marketing plan should focus on developing both short tail and long tail sales. Short tail sales events give your book an initial burst of sales right out of the gate, then fade as quickly as they started. These type of sales are crucial when launching your book to gain momentum on Amazon. Long tail sales will provide a steady base of sales that come from a deep online presence and the word of mouth that follows.

For the full article go to: http://bookclubreading.com/articles/how-to-sell-your-book/book-marketing-plan/

Book Club Reading List publishes a quarterly newsletter that introduces book clubs to authors who have agreed to make themselves available to participate in book club meetings. Book clubs can contact authors using details provided on our website and arrange for them to attend meetings by Skype, telephone, or in-person (when possible).

 

P.S. Season’s greetings and best for 2013.   –Lance & James

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J.K. Rowling’s The Casual Vacancy has topped the 2012 Goodreads’ Choice Awards for Best Fiction.

Our congrats to JK for yet another literary gem, and to Goodreads for the Goodreads Choice Awards – the only major book awards decided by readers. According to Goodreads’ latest post, a total of 1,156,852 readers’ votes were cast!

The Year’s Best Books
The readers have chosen! Announcing the winners of the 2012 Goodreads Choice Awards. View the full results in 20 categories, and find great books for your to-read list!
See Winners 1,156,852 Votes Cast
GRCA Logo
Fiction Mystery & Thriller Historical Fiction Nonfiction
The Casual Vacancy Gone Girl The Light Between Oceans Quiet
Paranormal Fantasy Humor Young Adult Fiction Goodreads Author
Shadow of Night Let's Pretend This Never Happened The Fault in Our Stars Insurgent
View winners in all 20 categories »

To view the complete list of Best Fiction nominees go to: http://www.goodreads.com/award/choice/2012

Well done Ms Rowling and well done Goodreads and Goodreads’ members!

-Lance

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It’s the Golden Age for writers right now, according to Author Solutions – the indie book writers’ blog

 

Fellow writers, don’t despair. As this must-read blog just out from Author Solutions shows: the timing has never been better for writers. Read on…

 

November 25, 2012 by keithogorek

Charles Dickens began his classic novel, A Tale of Two Cities with the line, “It was the best of times. It was the worst of times.” Depending on your point of view and current position, that line might  describe what is happening in publishing today. For authors, it really is the best of times because there are more ways to get published than ever before. If you work in traditional publishing, you might think it is the worst of times as the industry goes through a transformation similar to what has already taken place in the film and music industries.

Over the weekend, I read an article by Stephen Marche in Esquire magazine where he offers that this is the absolute best time in history to be a writer. His opening statement declares that writers are whiners, but right now they have nothing to complain about.  To read the complete article, you will have to pick up a copy of the magazine on the newsstand, because it is not online yet, but here are few of the key reasons for his claim.

  1. Celebrity authors command more money than ever before. J.K. Rowling is a billionaire. Tom Wolfe got $7 million for his last book. By contrast, Charles Dickens total earnings in present value was around $10 million.
  2. Small presses are putting out more good books than ever before. In 2010, the National Book Award and the Pulitzer for fiction went to small publishers.
  3. Self-publishing has lost its stigma. Books like 50 Shades of Grey have helped demonstrate authors can take control of their own publishing futures and generate great results.
  4. It’s not just the novel. Essays are making a comeback as well. Good writers can use blogs and online content hubs like the Huffpost to practice their craft and get read.
  5. The e-reader is creating a new market, not destroying an old one.  People with e-readers read more books than people who don’t have the devices, and on average American adults read seventeen books in 2011. That number has never been higher since it started being tracked in 1990.

In summary,  Marche suggests that we are in the midst of a massive rebirth of reading which means there is more opportunity for writers. His closing line in the article says, “The whining by writers is not just untrue; it’s becoming embarrassingly untrue. New advice: Be grateful. Revel.”

 

Acknowledgement: Author Solutions

-Lance

 

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