What’s All The Fuss About Amazon?.
Archive for the ‘Books in general’ Category
What’s All The Fuss About Amazon?
Posted: April 6, 2013 in Books in general, Morcan Books & FilmsTags: Amazon, ebooks, Foodreads, kindle, kindle books, morcan books
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The fallout continues after Amazon’s bombshell announcement, but the news ain’t all bad
Posted: April 5, 2013 in Books in general, Morcan Books & FilmsTags: Amazon, amazon books, Goodreads, kindle ebooks, kindle thriller
This week’s bombshell announcement that online retail giant Amazon is buying book review site Goodreads has received a mixed reaction from authors. The naysayers claim Amazon is undermining and destroying publishing as we know it and the buyout of the world’s leading site for readers and reviewers is yet another example of the online retailer snuffing out the competition.
When you think about it, the marriage between the two was probably inevitable given Amazon’s undisputed ranking as the king of online sales and Goodreads’ spectacular growth with members registering 23 million reviews already.
For a snapshot of the debate that’s currently raging, visit Goodreads’ discussion pages at http://www.goodreads.com/blog/show/413 It makes for interesting reading.
For what it’s worth, here’s my spin on it…
It’s not all gloom and doom. In fact, I predict the advantages will outweigh the disadvantages.
I’m prepared to take Goodreads founder and CEO Otis Chandler at his word when he says –
We plan to continue offering you everything that you love about the site—the ability to track what you read, discover great books, discuss and share them with fellow book lovers, and connect directly with your favorite authors—and your reviews and ratings will remain here on Goodreads. And it’s incredibly important to us that we remain a home for all types of readers, no matter if you read on paper, audio, digitally, from scrolls, or even stone tablets.

Goodreads CEO Otis Chandler
As a Kindle user and reader I especially like his promise:
For all of you Kindle readers, there’s obviously an extra bonus in this announcement. You’ve asked us for a long time to be able to integrate your Kindle and Goodreads experiences. Making that option a reality is one of our top priorities.
Bestselling author Jonathan Gunson sees the positives, too, in an excellent article in BestsellerLabs.com …Gunson says –
Every book you sell on Amazon is now likely to show up in the buyer’s Goodreads account, within easy view of 16 million readers, on an ever increasing scale, automatically. This will substantially increase the visibility of your books.
This also means that both Amazon and Goodreads deserve increasingly focused attention in your own book marketing efforts.
But it’s even more important to remember that your writing should remain the central focus, because it will eventually transcend all of these temporarily disruptive changes.

Jonathan Gunson
It remains to be seen exactly what this will mean, or how visible those links will be. Either way, with the acquisition of Goodreads, the Amazon universe has just expanded significantly, and maybe the light of opportunity for authors with truly good books just grew a little brighter too.
For the full article go to: http://bestsellerlabs.com/
Dear Follower, What do you think of Amazon’s buyout of Goodreads? Good or bad? Leave a comment. We’d love to hear from you.
Happy reading! -Lance
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Here’s a cordial invitation to follow us on Twitter…
Posted: March 22, 2013 in Books in general, Morcan Books & Films, Morcan filmsTags: Amazon, amazon books, bestsellers, films, Hollywood, kindle ebooks, kindle thriller, morcan, morcan books, morcan films, Morcan novels, movies
For our ‘Shameless Marketing’ post of the month, we’d like to invite all Tweeters (Twits?) to follow us on Twitter.
Our Twitter ID is: @SterlingGate (named after our publishing co., Sterling Gate Books).
Here’s samples of our latest Tweets posted today:
Sterling Gate Books@SterlingGate
Historical adventure Fiji: A Novel has lust & violence befitting of the era. http://www.fijitimes.com/story.aspx?id=210035 … … #FijiTimes #Fiji #Amazon #kindle #Suva
Sterling Gate Books@SterlingGate
Coming-of-age spy thriller novel The Orphan Factory is one of the highest rated books on Goodreads http://www.goodreads.com/book/show/15757228-the-orphan-factory … … #weblit
Sterling Gate Books@SterlingGate
The Best Trilogies/Book Series ever as voted by Goodreads members http://www.goodreads.com/list/show/10685.Best_Trilogies_Book_Series_EVER_#17377036 … … #GoodReads #books #Listopia
Sterling Gate Books@SterlingGate
The Best Conspiracy Novels ever written as voted by Goodreads members http://www.goodreads.com/list/show/2407.Conspiracy_Fiction#17377036 … … #Goodreads #conspiracytheories #books
Sterling Gate Books@SterlingGate
Best violent action novels…Books that have a whole lot of bloody good action! http://www.goodreads.com/list/show/8941.Best_violent_action_novels#17372919 … … #novels #books #goodreads
Sterling Gate Books@SterlingGate
Best Action-Adventure Books as voted by Goodreads members books http://www.goodreads.com/list/show/514.Best_Action_Adventure_books#17372919 … …
Feel free to join us on Twitter -Lance & James @SterlingGate
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The Orphan Factory promo
Posted: February 27, 2013 in Books in general, Morcan Books & Films, The Orphan Factory, The Orphan TrilogyTags: action, action adventure, action and adventure, conspiracy theories, international thriller, kindle, mk ultra, the orphan trilogy, thriller
Here’s a review on You Tube for our coming-of-age spy thriller novel The Orphan Factory (The Orphan Trilogy, #2) which is FREE in a publishing promotion on Amazon today…Today only, Wed February 27
http://www.youtube.com/watch?v=t4pmTOnWsvg&list=LLkx4GYl5APh59k9VI868kxg&feature=mh_lolz
And here’s the Amazon link to download the ebook: http://www.amazon.com/dp/B008M9WWKW/
The e-book had its moment – print is here to stay, according to Wall Street Journal columnist
Posted: January 12, 2013 in Books in general, Morcan Books & FilmsTags: Amazon, digital, digital revolution, e-books, e-readers, ebook revolution, ebooks, electronic books, electronic publishing, ereaders, kindle, kindle books, print books, publishing
“The Fifty Shades of Grey phenomenon probably wouldn’t have happened if e-books didn’t exist…”
So says Nicholas Carr, author of The Shallows: What the Internet Is Doing to Our Brains, in an article in the January 5 US edition of The Wall Street Journal.
Mr Carr goes on to say:
…Readers of weightier fare, including literary fiction and narrative nonfiction, have been less inclined to go digital. They seem to prefer the heft and durability, the tactile pleasures, of what we still call “real books”—the kind you can set on a shelf.
E-books, in other words, may turn out to be just another format—an even lighter-weight, more disposable paperback. That would fit with the discovery that once people start buying digital books, they don’t necessarily stop buying printed ones. In fact, according to Pew, nearly 90% of e-book readers continue to read physical volumes. The two forms seem to serve different purposes…
…Half a decade into the e-book revolution, though, the prognosis for traditional books is suddenly looking brighter. Hardcover books are displaying surprising resiliency. The growth in e-book sales is slowing markedly. And purchases of e-readers are actually shrinking, as consumers opt instead for multipurpose tablets. It may be that e-books, rather than replacing printed books, will ultimately serve a role more like that of audio books—a complement to traditional reading, not a substitute…
…The initial e-book explosion is starting to look like an aberration. The technology’s early adopters, a small but enthusiastic bunch, made the move to e-books quickly and in a concentrated period. Further converts will be harder to come by. A 2012 survey by Bowker Market Research revealed that just 16% of Americans have actually purchased an e-book and that a whopping 59% say they have “no interest” in buying one…
…e-book purchases have skewed disproportionately toward fiction, with novels representing close to two-thirds of sales. Digital best-seller lists are dominated in particular by genre novels, like thrillers and romances. Screen reading seems particularly well-suited to the kind of light entertainments that have traditionally been sold in supermarkets and airports as mass-market paperbacks.
These are, by design, the most disposable of books. We read them quickly and have no desire to hang onto them after we’ve turned the last page. We may even be a little embarrassed to be seen reading them, which makes anonymous digital versions all the more appealing…
For the full article go to: http://online.wsj.com/article/SB10001424127887323874204578219563353697002.html?KEYWORDS=print+books#articleTabs%3Darticle
WHO AGREES WITH MR CARR? LET ME KNOW. I’D BE INTERESTED TO LEARN YOUR OPINION.
For what it’s worth, I suspect we’ve only seen the tip of the e-book revolution iceberg and I believe Mr Carr and, indeed, the rest of us will be amazed by the monumental changes coming in the publishing industry and in the literary world.
Publishers who don’t adapt won’t survive.
All power to the lowly writer!
–Lance
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Writers – here’s a recommended marketing plan for your book
Posted: December 29, 2012 in Books in general, Morcan Books & FilmsTags: action, action adventure, action and adventure, action thriller, adventure, Bilderberg, cannibalism, cannibals, christianity, conspiracy theories, conspiracy thriller, contemporary fiction, contemporary romance, fiction, fiji, Fiji: A Novel, historical, historical fiction, historical romance, history, international thriller, jack reacher, james michener, james morcan, jason bourne, kindle, love, mens adventure, mk ultra, mystery, novel, pacific, romance, south pacific, spy, spy mystery, spy thriller, the ninth orphan, the orphan trilogy, thriller, travel, world literature
Let me recommend Book Club Reading List, a (first class) blog that publishes a newsletter introducing book clubs to authors. They’ve published an excellent article on developing a marketing plan for your book – something that’s all too often overlooked by new and (believe it or not) experienced writers.
As the article’s Author states:
While having a book marketing plan may sound obvious, most survey respondents did not have a marketing plan in place or perform any pre-release marketing whatsoever prior to their book’s launch. In addition, most respondents believed that their lack of planning significantly hindered their book’s success. According to Francene Carroll, author of Shadows of Yesterday, “I didn’t do any marketing for my first book, Shadows of Yesterday … and I don’t think it’s a coincidence that this is my worst performing book. I was very naive and didn’t realize how much work is involved in promoting your own books.”
Here’s an excerpt from the article:
A good marketing plan should do four things. First, it should help you identify your target audience. Second, it will help you build a platform to cultivate a relationship with your audience. Third, it will provide a schedule of events and milestones leading up to your book’s launch and beyond. Lastly, it will monitor and measure the success of each activity. Your marketing plan should focus on developing both short tail and long tail sales. Short tail sales events give your book an initial burst of sales right out of the gate, then fade as quickly as they started. These type of sales are crucial when launching your book to gain momentum on Amazon. Long tail sales will provide a steady base of sales that come from a deep online presence and the word of mouth that follows.
For the full article go to: http://bookclubreading.com/articles/how-to-sell-your-book/book-marketing-plan/
Book Club Reading List publishes a quarterly newsletter that introduces book clubs to authors who have agreed to make themselves available to participate in book club meetings. Book clubs can contact authors using details provided on our website and arrange for them to attend meetings by Skype, telephone, or in-person (when possible).
P.S. Season’s greetings and best for 2013. –Lance & James
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J.K. Rowling’s latest novel tops the 2012 Goodreads’ Choice Awards for Best Fiction
Posted: December 9, 2012 in Books in general, Morcan Books & FilmsTags: action, action adventure, action and adventure, action thriller, adventure, Bilderberg, conspiracy theories, conspiracy thriller, contemporary fiction, contemporary romance, fiction, international thriller, jack reacher, james morcan, jason bourne, kindle, mens adventure, mk ultra, mystery, spy, spy mystery, spy thriller, the ninth orphan, the orphan trilogy, thriller, yamashita, yamashitas gold
J.K. Rowling’s The Casual Vacancy has topped the 2012 Goodreads’ Choice Awards for Best Fiction.
Our congrats to JK for yet another literary gem, and to Goodreads for the Goodreads Choice Awards – the only major book awards decided by readers. According to Goodreads’ latest post, a total of 1,156,852 readers’ votes were cast!
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To view the complete list of Best Fiction nominees go to: http://www.goodreads.com/award/choice/2012
Well done Ms Rowling and well done Goodreads and Goodreads’ members!
-Lance
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Is this the Golden Age for writers?
Posted: December 3, 2012 in Books in general, Morcan Books & FilmsTags: action, action adventure, action and adventure, action thriller, adventure, Bilderberg, conspiracy theories, conspiracy thriller, contemporary fiction, contemporary romance, fiction, international thriller, jack reacher, james morcan, jason bourne, kindle, mens adventure, mk ultra, mystery, spy, spy mystery, spy thriller, the ninth orphan, the orphan trilogy, thriller, yamashita, yamashitas gold
It’s the Golden Age for writers right now, according to Author Solutions – the indie book writers’ blog
Fellow writers, don’t despair. As this must-read blog just out from Author Solutions shows: the timing has never been better for writers. Read on…
November 25, 2012 by keithogorek
Charles Dickens began his classic novel, A Tale of Two Cities with the line, “It was the best of times. It was the worst of times.” Depending on your point of view and current position, that line might describe what is happening in publishing today. For authors, it really is the best of times because there are more ways to get published than ever before. If you work in traditional publishing, you might think it is the worst of times as the industry goes through a transformation similar to what has already taken place in the film and music industries.
Over the weekend, I read an article by Stephen Marche in Esquire magazine where he offers that this is the absolute best time in history to be a writer. His opening statement declares that writers are whiners, but right now they have nothing to complain about. To read the complete article, you will have to pick up a copy of the magazine on the newsstand, because it is not online yet, but here are few of the key reasons for his claim.
- Celebrity authors command more money than ever before. J.K. Rowling is a billionaire. Tom Wolfe got $7 million for his last book. By contrast, Charles Dickens total earnings in present value was around $10 million.
- Small presses are putting out more good books than ever before. In 2010, the National Book Award and the Pulitzer for fiction went to small publishers.
- Self-publishing has lost its stigma. Books like 50 Shades of Grey have helped demonstrate authors can take control of their own publishing futures and generate great results.
- It’s not just the novel. Essays are making a comeback as well. Good writers can use blogs and online content hubs like the Huffpost to practice their craft and get read.
- The e-reader is creating a new market, not destroying an old one. People with e-readers read more books than people who don’t have the devices, and on average American adults read seventeen books in 2011. That number has never been higher since it started being tracked in 1990.
In summary, Marche suggests that we are in the midst of a massive rebirth of reading which means there is more opportunity for writers. His closing line in the article says, “The whining by writers is not just untrue; it’s becoming embarrassingly untrue. New advice: Be grateful. Revel.”
Acknowledgement: Author Solutions
-Lance
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